So, let’s dive in and review the 2018 stats relating to each platform beginning with the most popular, Facebook. LinkedIn has 260 million monthly active users; Age. Instagram, the Facebook-owned photo and video sharing app, is continuing to grow its user base, with 1 billion people using Instagram every month (up from 800 million in 2018). For some kids, this is 13 years and for other kids it may be 15 years. As is to be expected, the vast majority of UK social media users are between the ages of 18-34 - with this age bracket accounting for more than 80% of total users. Consider these findings from Statista: Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities. As a primarily professional networking social media platform, it makes sense that the platform would reflect the current workforce. That equates to annualised growth of more than 12 percent , or an average 14 new users every second . However, it’s important to note that usage among teens have dropped in favor of YouTube, … More people are online than those who aren’t online. Please contact us to get started with full access to dossiers, forecasts, studies and international data. GeoCities was one of the earliest social networking services, launched in November 1994, followed by Classmates.com in December 1995 and SixDegrees.com in May 1997. 117 169 22. 184 162 24. The United States. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. In the past couple of years, Snapchat has grown in popularity amongst teens and young adults. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. Networks Personal Users. A 2018 Pew report showed that 49% of Snapchat users visit the app several times a day. The study found social media users were 22 per cent more likely to have felt on the point of a nervous breakdown. Social media users are typically 18- to 34-year-olds spending an average of 2 hours and 16 minutes daily on an average of 8.9 social network profiles, with Facebook, Youtube, and Instagram being the go-to online destinations. And as far as social media usage goes, 45 percent of the world is on social media 44% of 25–30 year olds use LinkedIn. You need at least a Single Account to use this feature. The development of social media started off with simple platforms. Arrows Marketing. Twitter makes it possible for users to reach practically any person or business simply by tagging them in a Tweet. This is arguably the beginning of social media as we know it. While it’s also available in other languages, it is mostly popular among Russian speakers. A fairer way to look at the social media age distribution From this we can tell that while more 25-54 year olds using social media than 18-24, there isn’t as big a difference as previously thought. So that means that 57 percent of the world’s population is on the internet. Monthly Active Users (MAU) as of July 2019. This is most acutely so for Pinterest (no surprise there). The breakdown of demographics by age include: 17% of 18–24 year olds use LinkedIn. This includes Facebook, Snapchat, Twitter, Instagram, Musical.ly and Skype. Learn more about how Statista can support your business. And as far as social media usage goes, 45 percent of the world is on social media Gender distribution on social media in the United Kingdom (2019). largest Snapchat age demographic, however, is 18- to 24-year-olds. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. Values may not add up to 100 percent due to rounding. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. For each country, we analyzed the social platforms with the highest rise in activity over the past month. November 17, 2014. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. The average age when signing up for an account was 12.6 years. There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. There are major differences in social media use by age, the survey found. In, GlobalWebIndex. Profit from additional features by authenticating your Admin account. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.. You can also post images, like on Instagram, and others can like and comment on them. A summary of global social media users around the world. So that means that 57 percent of the world’s population is on the internet. General social media stats. Women Dominate Social Media Usage. A paid subscription is required for full access. Perhaps more interestingly, 41% of Facebook users are 65+. Facebook age & gender demographics. Instagram, Snapchat remain especially popular among those ages 18 to 24 As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. 173 168 17. Utilize motivations for better marketing. To help with this, the team at Tracx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms. Social Media by the Numbers. As a Premium user you get access to background information and details about the release of this statistic. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2020, an eyeball popping 9.73 million people come online on social media almost every day out of a population of 9.83 million people. Unlike instant-messaging clients (e.g., ICQ and AOL's AIM) or chat clients (e.g., IRC, iChat, or Chat Television), SixDegrees was the first online business that … But even for the two largest social networks (Facebook and Instagram), nearly six in ten users are women. Users will now need to be 16 to use WhatsApp. 136 202 9. Facebook is the most popular social media platform. In 2018, Pinterest conducted a survey that found 72% on Pinterest users are inspired to shop when they weren’t really looking to purchase anything. Summary: Social Media Statistics. The data also fit broadly with other findings the Center has collected about Americans’ attitudes toward social media. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Of that population, 25 million or 72.38% are active social media users. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. “We cannot control the whole content, social media content, especially related to violence, pornography or hate speech. That 67% works out to roughly 45,000,000 — 45 million people. If your business needs help organizing and managing your social media activity, check out the many ways in which Khoros provides a seamless experience for your customers from platform to platform. Hands Smartphone. GlobalWebIndex. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. This professional networking site is the top social media platform for B2B social media marketing. Editor's Note: This post was originally created in 2018 and has since been updated to reflect 2021 data. Handshake Hands Laptop. Web Page Parts. Discover which age groups are using it - and how. Helpful numbers to keep in consideration: The world population is 7.6 billion and the internet has 4.1 billion users. Number of social media users has decreased 4.2% to 4.6 million this year, which represents 79% of the total population; Mobile social media users meanwhile have increased by 6.7% to 16 million; The average daily time spent on social media per user is … The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Which social media services are age restricted? Social media is more popular than ever. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Active social network and active app users, excluding China. 129 138 20. General Social Media. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Most Instagram users are between 18 to 29 years of age with 32% of Instagram users being college students. 143 187 18. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. As of January 2020, there were more than 3.8 billion social media users in the world. 193 196 29. See the full picture to get ahead. Most of these statistics are broken down by age … This is arguably the beginning of social media as we know it. In the US, 29% of adult men and 24% of adult women use LinkedIn. Facebook UK Users In the US, though, this percentage is much higher. Social media sites measure the number of unique users on the platform each month as a metric of success. These findings vary by age. As of January 2020, there were more than 3.8 billion social media users in the world. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively. Home internet and social media usage Use of the internet and social media and how long we use it for. About 56% of US youth have their own social media accounts, according to Common Sense Media. Source: FastaskReport , Social Media Lab In looking at the graph above, you can see that approximately 35% of each age group, with the exception of teens, uses Facebook. This presents marketers with an opportunity on one hand and a challenge on the other. WhatsApp have just announced a change to their terms and conditions for users based in Europe. The visual search engine has pioneered online shopping through social media. Given that Facebook is the number one platform for adults, understanding its audience is crucial for devising the social media strategy for your business. Statistics For Social Media Users In The UK For 2018. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. Businesses can use this report to better understand their consumers’ social media habits and what types of content on which platforms might appeal most to their target audience. You can only download this statistic as a Premium user. Today, Saudi Arabia has the largest social media presence in the world. Directly accessible data for 170 industries from 50 countries 395 543 70. However, as we get older, we become more reliant on social media as a way to communicate with our friends and family. Social media users by network and age. According to Pew Research’s most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Consider these findings from Statista: Young People LOVE Social Media. Our updated 2021 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. Below is a snapshot of the five major social media sites shown in today’s graphic and their active user count. Accessed January 24, 2021. https://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/, GlobalWebIndex. Social Media Icon. Users will now need to be 16 to use WhatsApp. WhatsApp have just announced a change to their terms and conditions for users based in Europe. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. This majority has been the game changers which has thrust Saudi Arabia to the top position on the global social media charts. There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media strategy, but you’ll need to stand out in order to do it. Some social media sites have the potential for content posted there to spread virally over social networks. Original question: "Which of the following services have you used or contributed to in the past month using any type of device?" Except for those aged 65 and older, the majority of Americans in different age groups use Facebook. Register in seconds and access exclusive features. Choosing the right social media platforms Dr Kristy also agrees that 13 would be the absolute minimum, however ‘It's difficult to prescribe a precise age limit as kids need to have social and emotional skills to cope with the demands of social media. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Nearly all other social media services require users to be at least 13 years of age to access and use their services. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite. Around 12% of users are aged 35 to 54 and only 2% are over 55 years of age. Statista. This statistic is not included in your account. Social Media Demographic Usage By Age Range Pew Research did a great study that shows social media usage by age ranges. Come to Brazil! Source: Talkwalker Quick Search As can be seen in the graph, 25-35 year-olds make up the largest proportion by far, 43.8%. 21% of people ages 18-24 use LinkedIn Social media demographics help you set up marketing personas and understand your ... this number is higher than Instagram’s and Snapchat’s own daily users. In comparison to the other social media platforms mentioned in this article, Facebook has many users in their 40’s to 60’s age groups. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. The Manifest surveyed 627 social media users from across the U.S. to understand how social media use varies across generations and what types of content fuel their social media habits. Italy has seen a 70% increase in time users spend on social media since the crisis arrived. Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform [Graph]. You can also search for profiles of other users by using their search filters like location, gender, age, etc. Social media users in Mexico, Brazil, and China consistently demonstrate the highest level of activity across a variety of social media platforms. Dr Kristy also agrees that 13 would be the absolute minimum, however ‘It's difficult to prescribe a precise age limit as kids need to have social and emotional skills to cope with the demands of social media. In the US, though, this percentage is much higher. We know that less 18-24 year olds use social media, probably because there is more opportunity for offline socialising. With 1 billion monthly users, the ways businesses can share and market information on YouTube is expansive. Are you interested in testing our corporate solutions? Back when the First Amendment was ratified, in 1791, guaranteeing Americans freedom of speech and press, both public speakers and media outlets were scarce. Whilst younger age groups are showing a tendency towards using a wider variety of social media, notably including Instagram and Snapchat, the overwhelming majority of social users over the age of 65 solely use Facebook (the Pew Research Centre found that 41% of over 65s are currently using Facebook, with LinkedIn a distant second on 9%). This statistic shows the average age of social media users, sorted by platform. Some 88% of 18-29-year-olds use social media, compared with 78% of Americans age 30-49, 64% age 50-64, and 37% age 65+. This chart shows the total number of Internet users showing that 8% of the world's internet users are not on social media, which suggests opportunities for future growth. Nearly all other social media services require users to be at least 13 years of age … In other words, YouTube has the highest user penetration rate across all age groups. Which social media services are age restricted? Knowing why your consumers are using social media is the key to targeting them better. Which networks should your business prioritize? Facebook is the most popular social media platform. Please authenticate by going to "My account" → "Administration". Facebook remains the top social network, but new social media sites continue to emerge and catch on. Facebook: number of monthly active users worldwide 2008-2020, Instagram accounts with the most followers worldwide 2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. Woman Face Head. Then you can access your favorite statistics via the star in the header. Pew also covers the popularity of the social networks across Age, Gender, and education: A 2020 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. This feature is limited to our corporate solutions. This graph shows the stats of social media in Africa based on over 10 billion monthly page views. New, Everything you need to know about the industry development, Find studies from all around the internet. Our Findings. In other words, YouTube has the highest user penetration rate across all age groups. … Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another. "Age Distribution of Active Social Media Users Worldwide as of 3rd Quarter 2014, by Platform. Facebook, on the other hand, has a fairly even spread of users across most age groups. More people are online than those who aren’t online. Then you will be able to mark statistics as favourites and use personal statistics alerts. Looking for the latest social media statistics?Want to know which social media networks and apps are the most popular in 2021? That’s why we’ve done all the heavy lifting for you. Take LinkedIn for example, which unsurprisingly, is most popular among U.S. adults between 25 to 49 years old. Here’s a quick snapshot of Mexico’s social media usage habits: Are you surprised that 84% of people in Mexico post on Facebook at least once a month? There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. 149 166 14. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Chart. And 70% of users discover new products via the platform. Roughly half of social media users ages 18 to 24 (51%) say it would be hard to give up social media, but just one-third of users ages 50 and older feel similarly. Khoros provides a seamless experience for your customers, https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/, https://www.pewresearch.org/internet/fact-sheet/social-media/, https://www.statista.com/statistics/246222/share-of-us-internet-users-who-use-facebook-by-household-income/, https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/, https://www.statista.com/statistics/246199/share-of-us-internet-users-who-use-instagram-by-age-group/, https://www.statista.com/statistics/246204/share-of-us-internet-users-who-use-instagram-by-household-income/, https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/, https://www.statista.com/statistics/421169/most-followers-instagram/, https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data, https://mention.com/en/blog/instagram-engagement/, https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales, https://investor.pinterestinc.com/press-releases/press-releases-details/2019/Pinterest-Announces-First-Quarter-2019-Results/default.aspx, https://www.statista.com/statistics/246183/share-of-us-internet-users-who-use-pinterest-by-age-group/, https://www.statista.com/statistics/246187/share-of-us-internet-users-who-use-pinterest-by-household-income/, https://newsroom.pinterest.com/en/post/pinterest-100-the-top-trends-for-2019, https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest, https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/, https://www.pewresearch.org/fact-tank/2019/08/02/10-facts-about-americans-and-twitter/, https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/, https://www.brandwatch.com/blog/most-twitter-followers/, https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/, https://blog.twitter.com/en_us/a/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter.html, https://s22.q4cdn.com/826641620/files/doc_financials/2019/q3/Q3-2019-Shareholder-Letter.pdf, https://news.linkedin.com/about-us#statistics, https://www.statista.com/topics/951/linkedin/, https://www.similarweb.com/website/linkedin.com#overview, https://www.businessofapps.com/data/linkedin-statistics/, https://www.statista.com/statistics/859829/logged-in-youtube-viewers-worldwide/, https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/, https://mashable.com/article/apple-most-popular-iphone-apps-2019/, https://www.statista.com/statistics/814067/share-of-us-internet-users-who-use-youtube-by-household-income/, https://www.alexa.com/siteinfo/youtube.com, https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/, https://www.statista.com/statistics/814303/snapchat-users-in-the-united-states-by-income/, https://www.statista.com/statistics/326460/snapchat-global-gender-group/, https://influencermarketinghub.com/snapchat-statistics-revenue/, https://www.sandvine.com/hubfs/downloads/phenomena/2019-mobile-phenomena-report.pdf, Facebook has 2.7 billion monthly active users, 34% of people that are 65+ years old use Facebook, 85% of households with an annual income of less than $30,000 use Facebook, 88% of households with an annual income between $30k-$60k use Facebook, 81% of households with an annual income between $60k-$70k use Facebook, 88% of households with an annual income between $70k-$80k use Facebook, 86% of households with an annual income between $80k-$100k use Facebook, 86% of households with an annual income above $100,000 use Facebook, On average, Facebook users spend 35 minutes a day on the platform, 96% of users access Facebook via mobile devices, 25% of users access Facebook via laptop or desktop, Instagram has 1 billion monthly active users, Instagram has 500 million active daily users, 8% of people that are 65+ years old use Instagram, 44% of households with an annual income of less than $30,000 use Instagram, 45% of households with an annual income between $30k-$60k use Instagram, 36% of households with an annual income between $60k-$70k use Instagram, 55% of households with an annual income between $70k-$80k use Instagram, 46% of households with an annual income between $80k-$100k use Instagram, 60% of households with an annual income above $100,000 use Instagram, On average, Instagram users spend 53 minutes a day on the platform, An estimated 71% of U.S. businesses have Instagram accounts, 83% on Instagram users say they discover new products and services on Instagram, Pinterest has 322 million monthly active users, 15% of people that are 65+ years old use Pinterest, 18% of households with an annual income of less than $30,000 use Pinterest, 27% of households with an annual income between $30k-$74,999 use Pinterest, 41% of households with an annual income above $75,000 use Pinterest, On average, Pinterest users spend 14.2 minutes per visit on the platform, 80% of users access Pinterest via mobile devices, 90% of weekly pinners used Pinterest to make purchase decisions, Pinterest drives 33% more referral traffic to shopping sites than Facebook, People who travel are 2X more likely to use Pinterest, Twitter has 330 million monthly active users, 7% of people that are 65+ years old use Twitter, 23% of households with an annual income of less than $30,000 use Twitter, 36% of households with an annual income between $30k-$74,999 use Twitter, 41% of households with an annual income above $75,000 use Twitter, On average, Twitter users spend 3.39 minutes per session, 67% of B2B businesses are using Twitter as a digital marketing tool, 77% of Twitter users have a better impression of a brand when they respond to a tweet, In Q3 2019, Ad engagement on Twitter was up 23%, LinkedIn has 260 million monthly active users, 3% of people that are 55+ years old use LinkedIn, 27% of households with an annual income of less than $30,000 use LinkedIn, 3.8% of households with an annual income between $30k-$60,000 use LinkedIn, 40% of households with an annual income between $60k-$70k use LinkedIn, 49% of households with an annual income between $70k-$80k use LinkedIn, 50% of households with an annual income between $80k-$100k use LinkedIn, 60% of households with an annual income above $100,000 use LinkedIn, On average, LinkedIn users spend 6 minutes and 7 seconds per session, 57% of LinkedIn traffic is through mobile devices, YouTube has 2 billion monthly active users, 58% of people that are 56+ years old use YouTube, 83% of households with an annual income of less than $30,000 use YouTube, 81% of households with an annual income between $30k-$60k use YouTube, 80% of households with an annual income between $60k-$70k use YouTube, 80% of YouTube users have an annual income between $70k-$80k use YouTube, 82% of households with annual income between $80k-$100k use YouTube, 89% of households with an annual income above $100,000 use YouTube, On average, YouTube users spend 11 minutes and 43 seconds per day on the platform, Over 70% of YouTube views are on mobile devices, Snapchat has 381 million monthly active users, 4% of people that are 56+ years old use Snapchat, 32% of households with an annual income of less than $30,000 use Snapchat, 33% of households with an annual income between $30k-$60k use Snapchat, 31% of households with an annual income between $60k-$70k use Snapchat, 42 of households with an annual income between $70k-$80k use Snapchat, 39% of households with an annual income between $80k-$100k use Snapchat, 39% of households with an annual income above $100,000 use Snapchat, On average, Snapchat users spend 30 minutes per day on the platform, The Snapchat application is in 2nd place for overall mobile usage.